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Your guide to purpose-led planning and communicating.


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Your guide to purpose-led planning and communicating.


If we want to know what a business is, we have to start with purpose.
— Peter Drucker, Principles of Management
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MAP helps you venture forward with understanding and appreciation of your true north and why it is your most important destination.

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MAP provides clear direction no matter where you are.


MAP provides clear direction no matter where you are.


The primary role of purpose is to guide and inspire.
— Jim Collins & Jerry Porras, Built to Last
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MAP provides you with the coordinates to continually find meaning, value and the insight for wise  decision-making.

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Never lose sight of where you're going and why.


Never lose sight of where you're going and why.


Many persons have a wrong idea of what constitutes true happiness. It is not attained through self-gratification but through fidelity to a worthy purpose.
— Helen Keller
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MAP reveals real words and images to communicate your noble purpose and promise daily with your culture, customers and constituencies.

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Together we can get there.


Together we can get there.