"Their work with us was transformative for our organization."

Shannon Barry

Executive Director

Domestic Abuse Intervention Services


We emerged with much more than a strategic plan. We emerged with clarity about who we are, why we do our work and how we do it.

Chris Watney

President and CEO

Colorado Children’s Campaign


"This was an eye-opening process that distilled many ideas into a simple and compelling series of messages that have reflected both our organization and destinations’ values and purpose for several years."

Deb Archer


Greater Madison Convention & Visitor’s Bureau


"We sat up astonished. They nailed it, and from that, created a website that remains as timeless and distinctive as our message. I recommend them unreservedly."

Tricia Emerson

President and CEO

Emerson Human Capital


"The process and sensitivity they used in helping stakeholders come together to sift out the key words and needs from our focus group results was critical to the development of our message. The end result was wonderful!"

Ann Kronser

Program Director

Health Care Education & Training


"We didn't spiral into circular discussions. We discovered that if we trusted the process, we would end up with excellent results. We are really happy with our purpose and messages."

Ruth Oppedahl

Executive Director

Natural Resources Foundaion


"The outcome of our sessions in defining our message as our promise to ourselves and our customers has been instrumental for us in forming our corporate identity and a foundation to our culture. I attribute a good chunk of our success in establishing our brand to working with them."

Todd Streicher

President & CEO

5 Nines Data


"Showing us why we chose to get up in the morning and dedicate ourselves to our mission made all the difference. We are more clear-eyed and stronger for having worked with them."

Mike Strigel

Executive Director

Gathering Waters


“They are experts in the quest to make a cause become real, understandable and inspiring for a larger audience. Their work has been invaluable in helping us find, refine, and advance the true essence of our organization’s mission, vision and purpose.” 

Anne Katz

Executive Director

Arts Wisconsin       


“We strongly endorse the approach and methodology employed by this unique organization. Principal Jim Armstrong was engaged from the outset in creating with us the clarity of our brief and purpose. In so doing he was confronted by a group of large egos and larger aspirations. Jim proved to be an outstanding practitioner and helped guide us through a process which in many respects is now well-captured by his new initiative MAP.

While the Institute has grown and matured over the past seven years in terms of its reach and influence, the core ‘kaupapa’ (mission), has remained unchanged from the early work done with Jim. Our base brand proposition and architecture has also remained fundamentally the same throughout—which is a testament to the quality and integrity of that initial work.

We have no doubt the flexibility required as we continue to grow will be well-served by the formative work done with Jim, and we continue to consult with them, most recently on our updated web-site (circa 2012). We consequently have no hesitation in recommending this company, its principals and its proven processes to you, no matter what your organization/company’s field of endeavour.

Mark Prain

Executive Director

Hillary Institute, NZ