Organizations, businesses and leaders can find their planning and communications drifting off course, straying from their authentic voice and often roaming through a wilderness of empty words, disconnected images, jargon and buzzwords resulting in pained expressions such as ‘Where are we?’, ‘Who are we?’, ‘Where are we going?’ all cued by the most important question—‘Why?”.
The route to meaningful, confident and even courageous communications starts at a place called purpose. Message And Purpose (MAP) is here to help you develop a guide for creating purpose-led plans and communications designed to move you nearer to your noble goal.
Working with you, we will help unearth and capture your true north or purpose. Led by the power and clarity of your purpose, we will then construct a commpass and messaging map that will serve as your guide going forward. Your MAP will provide clear directions, coordinates and landmarks for making your journey to sustained internal and external communication success.
MAP provides an immediate means of seeing if you are on track or veering off course. MAP helps inspire your culture to connect and communicate with a real sense of meaning and commitment. MAP shows the way for effectively telling your purpose-led story to your customers and constituencies.